Twain Dating App
Dating apps suck, so I’m creating one.
The Role:
Creative Director. Brand, product design, pitch, and prototype, start to finish.
The challenge:
Dating apps optimize for the wrong thing. They front-load photos and bios, the signals that don’t predict chemistry, and gatekeep the one that does: actually talking. The challenge I set myself was to fix that at the root, and turn the fix into something real, a product, a brand, and a business coherent enough to survive an investor’s scrutiny and a designer’s craft bar at once. No brief, no team, no client. Just the idea and the discipline to carry it all the way.
end of love story.
What I did:
I built Twain end to end. The strategic premise, the brand identity, the investor pitch, the go-to-market, and the technical build path, every surface, solo. The bet: replace endless texting with 60-second live calls between two people who are both online right now. By the end you each answer one question, feeling it? Mutual yes opens the conversation. The whole product runs on one principle, honest clarity over false hope.
The idea behind it:
Every choice had to be defensible twice, as design and as strategy. The brand is the deliberate opposite of the category: no reds, no flames, no neon. Sage, beige, and cream, a romantic serif, a calm confidence that reads as the grown-up in a loud room. Even the name carries the thesis, “tw&in,” the ampersand standing in for two people connected, extended across the whole system. The restraint is the differentiation.
What I built:
A complete body of work from a single idea: a 12-screen iOS system designed for one specific human behavior, a full brand identity, marketing and poster concepts, a 28-slide investor deck that opens on emotion and lands on market data, and a scoped, buildable tech stack.
The Quick Pitch:
Here’s the idea, start to finish, in my own voice. (Excuse the bad hair cut)
The outcome:
A complete vision, ready to build. One insight carried across brand, product, narrative, business, and a real technical path, produced solo and unbriefed. It’s a concept I’m actively bringing to life, the full arc of creative direction, with the next step being a real-world test in LA.
The Role:
Creative Director. Brand, product design, pitch, and prototype, start to finish.
The challenge:
Dating apps optimize for the wrong thing. They front-load photos and bios, the signals that don’t predict chemistry, and gatekeep the one that does: actually talking. The challenge I set myself was to fix that at the root, and turn the fix into something real, a product, a brand, and a business coherent enough to survive an investor’s scrutiny and a designer’s craft bar at once. No brief, no team, no client. Just the idea and the discipline to carry it all the way.
end of love story.
What I did:
I built Twain end to end. The strategic premise, the brand identity, the investor pitch, the go-to-market, and the technical build path, every surface, solo. The bet: replace endless texting with 60-second live calls between two people who are both online right now. By the end you each answer one question, feeling it? Mutual yes opens the conversation. The whole product runs on one principle, honest clarity over false hope.
The idea behind it:
Every choice had to be defensible twice, as design and as strategy. The brand is the deliberate opposite of the category: no reds, no flames, no neon. Sage, beige, and cream, a romantic serif, a calm confidence that reads as the grown-up in a loud room. Even the name carries the thesis, “tw&in,” the ampersand standing in for two people connected, extended across the whole system. The restraint is the differentiation.
What I built:
A complete body of work from a single idea: a 12-screen iOS system designed for one specific human behavior, a full brand identity, marketing and poster concepts, a 28-slide investor deck that opens on emotion and lands on market data, and a scoped, buildable tech stack.
The Quick Pitch:
Here’s the idea, start to finish, in my own voice. (Excuse the bad hair cut)
The outcome:
A complete vision, ready to build. One insight carried across brand, product, narrative, business, and a real technical path, produced solo and unbriefed. It’s a concept I’m actively bringing to life, the full arc of creative direction, with the next step being a real-world test in LA.